Director of Retention

📈 Director of Retention

Locations: Sri Lanka

Oceans is a fast-growing digital operations enterprise that connects top-tier professionals with global industry leaders. The organisation empowers its remote community of professionals to solve complex challenges, expand their expertise, and make a meaningful impact.

About the Role

Oceans is seeking a Director of Retention to independently lead and scale customer retention and lifecycle marketing initiatives for a fast-growing digital operations enterprise. In this strategic role, you will own the end-to-end customer retention roadmap to maximize lifetime value, drive repeat purchases, and optimize commercial outcomes across digital channels.

What You Will Do

• Develop and execute a comprehensive customer retention strategy tailored to regional customer behaviors across email, SMS, subscriptions, and loyalty programs
• Independently manage lifecycle campaigns using automation platforms like Klaviyo and Attentive, optimizing subject lines, content, and calls to action
• Build, audit, and continuously optimize automated lifecycle workflows including welcome sequences, onboarding flows, and win-back campaigns
• Segment customer databases based on purchasing history, behavioral signals, and lifecycle stages to deliver personalized messaging and targeted offers
• Implement strategies to drive subscription adoption, reduce churn, and support VIP loyalty tiers and recognition programs
• Design personalized cross-sell and product bundling campaigns to expand average order value and repeat revenue per user
• Build, maintain, and present comprehensive monthly retention performance dashboards to executive leadership
• Establish a structured lifecycle experimentation roadmap and conduct continuous A/B and multivariate tests on messaging, timing, and offers

What You Need

• Proven track record in DTC lifecycle and retention marketing with demonstrated success growing repeat revenue, customer LTV, and repeat purchase rates in e-commerce environments
• Experience managing campaigns for Latin American markets or regional audiences strongly preferred
• Advanced, hands-on expertise in lifecycle automation platforms and analytics tools
• T-shaped professional profile with deep vertical strength in Customer Lifecycle Strategy and Automation, paired with broad capabilities in retention analytics and customer segmentation

Work Arrangement

• Fully remote role open to candidates based in Sri Lanka
• Direct collaboration with the Head of Digital, Chief Marketing Officer, and cross-functional growth, design, and operations teams

How to Apply

Apply through the organisation's careers page via the Apply button.

Contact Information

• Apply: https://apply.workable.com/j/0E50F7D984

Oceans is a fast-growing digital operations enterprise that connects top-tier professionals with global industry leaders. The organisation empowers its remote community of professionals to solve complex challenges, expand their expertise, and make a meaningful impact.